The Comrades Marathon Association (CMA) has teamed up with one of South Africa’s leading wineries in a bid to offer a range of wines, specifically for the Comrades Marathon enthusiast.
Neil Ellis Wines, which was founded more than four decades ago and based in Stellenbosch in the Western Cape, is lauded as one of the country’s finest winemakers. Their superb range of wines is backed up by their vision: “To make distinctive, refined wines that are expressive of their terroir and rank amongst South Africa's finest.”
The Neil Ellis Comrades Marathon wine range consists of a distinctive red and white wine to start off the partnership – the Cabernet Sauvignon and Sauvignon Blanc. With its tagline: Neil Ellis Wines - “a pursuit of quality, nothing less”, their introductory range is bound to please just about any palate.
The tastefully designed label features both the Comrades Marathon and Neil Ellis brands in a distinctive manner, with a view to growing the connection between The Ultimate Human Race and the established winery as “like-minded partners.”
The Neil Ellis-Comrades Marathon wine range will be available in packs of six at the Comrades online shop at www.comrades.com and also at www.cybercellar.com as of next week. Guests at the Old Mutual Spirit of Comrades Awards will be the first to enjoy the outstanding wine selection at the gala dinner in less than two weeks.
CMA General Manager, Chris Fisher says, “We are pleased to announce this exciting new partnership with Neil Ellis Wines. This well-known winery is founded on an amazing set of principles; focusing on individual grape varieties with a major emphasis on the environment and with great attention to caring viticultural and winemaking practises.”
Managing Director of Neil Ellis Wines, Neil Ellis, says, “We are delighted and honoured to partner with an iconic brand like the Comrades Marathon. Just as this race has shaped the South African sporting landscape, it is our intention that this very special selection of Neil Ellis Comrades Marathon wines makes its mark on South Africa’s wine connoisseurs and the public at large. We look forward to a long and fruitful relationship with the CMA.”