Through the Comrades Marathon Association’s (CMA) extensive network of ambassadors, influencers, running clubs, tour operators, sponsors and other notable partnerships, the inaugural virtual event hosted in June last year, proved to be one of the most successful initiatives globally.
By the time entries had closed for the CMA’s very first virtual event, ‘Race The Comrades Legends’, a total of 43788 entrants from 102 participating nations had signed up to be a part of it.
In that light, a total of 31 participating clubs, organisations and ambassadors have received their share of more than R730-thousand as part of the profit share agreement promised when launching the CMA’s inaugural virtual event last May to entities bringing in 100 or more entries.
CMA Chairperson, Cheryl Winn has thanked South Africans and the world at large for supporting what has been, The Ultimate Virtual Race, making it an all-round inclusive running affair, attracting runners, their families and friends, and showcasing the camaraderie and triumph of the human spirit in one epic event, especially in light of the Covid-19 pandemic, the subsequent lockdown and amidst the social distancing directives issued by governments around the world.
Winn says, “Little did we know that our slogan ‘Iphupho Lami / Dare To Dream’ for the cancelled #Comrades2020 would resonate so strongly with the running community that so many participants would dare to dream with us and be part of ‘Race The Comrades Legends’. This was truly an epic inaugural virtual race, in a big part, thanks to our ambassadors, influencers, running clubs, tour operators, sponsors and partners.”
CMA General Manager, Keletso Totlhanyo says, “So many people had a hand in ensuring the success of our inaugural virtual event. The support we received was just phenomenal. Many of the recipients of the profit-share have generously donated their funds to worthy causes and our official charities and this is what the spirit of Comrades is all about. We would like to thank each one of you.”