HYDRATION AND BEVERAGE PARTNERS GET THE VOTE OF THANKS
The official hydration, beverage and dairy partners of The Ultimate Human Race received a much-deserved vote of thanks from the Comrades Marathon Association.
CMA General Manager, Keletso Totlhanyo said, “The traditional Comrades Marathon may have been cancelled for two consecutive years but our sponsors have committed themselves to the cause and walked the long road with us.”
Thirsti Water, which is the official hydration partner, Swinkels Family Brewers, the official 0.0% partner and Orange Grove Dairy which has positioned itself as the official dairy partner of the Comrades Marathon have continued to supply refreshments and maintain their status as beverage partners to The Ultimate Human Race.
Traditionally, runners are supplied with a host of beverages at refreshment stations all along the 90km Comrades route, in addition to other traditional refreshments. Thirsti Water, alone, supplies 2-million water sachets on race day.
These product partners also contribute tremendous logistical support to the Comrades Marathon in the form of warehousing and delivery of their sponsored products; and the direct distribution to the Comrades refreshment stations. This will not change when the traditional Comrades Marathon resumes next year.
CMA Chairperson, Cheryl Winn thanked the CMA’s beverage partners, “As a proudly South African and KZN event, the Comrades Marathon is immensely proud of the partnerships that have been formed with these companies.”
Winn adds, “It is reassuring to know that by partnering with companies which share our values, not only will our runners enjoy the benefits of wholesome beverages but we will lessen our impact on the environment and ultimately benefit our own local economy and communities. We thank Thirsti, Swinkels Family Brewers and Orange Grove for their support and generosity.”