THE COMRADES INTERNATIONAL BRAND AMBASSADOR PROGRAMME

The CMA takes pleasure in the fact that our Comrades International Brand Ambassador Programme is growing.

The CMA Board has ratified the appointments of ambassadors in the following countries/regions.

COUNTRYAMBASSADOREMAIL
BrazilZilma Rodrigues da Silvazilma@comrades.com
ColombiaMario Mesamario@comrades.com
New ZealandPaul Bothapaul@comrades.com
TanzaniaGoodluck Elvisgoodluck@comrades.com
United Arab EmiratesNicolas le Rouxnicolas@comrades.com
ZambiaNicholas Chibwenicholas@comrades.com

In a bid to enhance its marketing efforts internationally, the Comrades Marathon Association initiated the Comrades Marathon International Brand Ambassadors Programme in 2005. Through this programme, passionate Comrades Marathon runners are identified to represent The Ultimate Human Race in their respective countries. We currently have 31 Comrades Brand Ambassadors, including two ambassadors at large.

 WHAT DO THE COMRADES BRAND AMBASSADORS DO?

All Comrades Brand Ambassadors are volunteers who liaise with both existing and prospective Comrades runners in their regions and the CMA. With the Comrades family spread through a wide range of cultural and ethnic groups around the world, they also give the CMA an insight as to how their area perceives the Comrades Marathon.

Amongst other things, The Comrades Brand Ambassadors tell the “Comrades story” in their respective countries and regions. Specifically, the Comrades Ambassadors publicize the Comrades Marathon to the local running community, the media, the sports community, running shops, running apparel manufacturers, charities and community leaders in their countries.

Secondly, the Comrades Brand Ambassadors are available ‘in-country’ to offer advice to potential and existing international runners. When the Comrades Marathon office receives requests for information from abroad, the local Comrades Brand Ambassador is advised and makes him/herself available to compatriots to respond to general questions, to share personal experiences, and to advise and assist in any way possible.

It adds a personal touch and helps facilitate greater international participation. Similarly, the Comrades Brand Ambassadors seek out opportunities at local ultras, marathons, and other races; and generally makes him/herself available to potential international participants.

Thirdly, the Comrades Brand Ambassador advises the Comrades Marathon Association on its international runners’ programme. This involves publicity for Comrades abroad, inspiring greater numbers of international runners, and forging linkages with national ultra-running organizations and  other ultramarathons, as well as potential foreign sponsors.

We have had ambassador representation in the following countries for several years now and are grateful to our existing ambassadors:

COUNTRYNAME 
ArgentinaJavier Fregajavier@comrades.com
Australia Ambassador at LargeBruce Hargreavesbruce@comrades.com
Australia – EasternCory Newmancorynewman@idx.com.au
Australia – WesternJacques Meyerjacques@comrades.com
AustriaPatrycja Gamsjagerpatrycja@comrades.com
BotswanaShirley Mosiakgabosmosiakgabo@gmail.com
BrazilNato Amaralnato@comrades.com
CanadaCathy Hopkinscathy@comrades.com
FranceMarie Barreaumarie@comrades.com
GermanyKLaus Neumannklaus@comrades.com
IndiaAmit Shethamit@comrades.com
IrelandIan Baileyian@comrades.com
JapanSandy Kondosandy@comrades.com
KenyaSandor Frigyiksandor@comrades.com
MalaysiaFrank Wei Siong Chong frank@comrades.com
NamibiaJoel Talbot joel@comrades.com
NetherlandsHans Koelemanhans@comrades.com
PolandArtur Kujawinskiartur@comrades.com
PortugalTiago Dionisiotiago@comrades.com
ScotlandDon Mellordon@comrades.com
United KingdomDavid Rossdavid@comrades.com
USAAdmas Belilgneadmas@comrades.com
USAPat Kongsilppatrick@comrades.com
USA Ambassador at LargeMark Bloomfieldmark@comrades.com
ZimbabweAndrew Edmondsonandrew@comrades.com

The CMA appreciates the time, effort and enthusiasm that these Comrades Brand Ambassadors put into promoting the Comrades Marathon globally. Through their passion and commitment, the number of international runners participating in the Comrades Marathon has greatly increased each year.

For more information, please email delaine@comrades.com